How This Founder Scaled Up by Niching Down - with Andrew Butt

If you're a SaaS owner, it can be tempting to see a lot of different potential markets and customers for your product. But that width creates a lack of focus, and could lead to disaster.
This is something that I learned the hard way. I had a chance to sit down with Andrew Butt, CEO of Enable, a software that ensures that rebate agreements are recorded correctly so that SaaS owners can collect on time, preventing unclaimed rebates. Who would’ve thought that his strategy to scale up included focusing on this market? Not even him, but it’s worked.
In this episode, you’ll learn how this founder scaled up by niching down and more about B2B sales. Watch now!

From Matt’s popular B2B SaaS-focused podcast: “SaaS-Story in the Making.”

Listen to the audio version:
🔊 Apple: https://podcasts.apple.com/us/podcast...
🔊 Spotify: https://open.spotify.com/show/5QcWEf9...
🔊 iHeart: https://www.iheart.com/podcast/269-sa...

Are you struggling to grow your software business and achieve scale? Matt, a software founder, investor, and mentor had the same challenges when he first got into B2B SaaS, launching a company without ever having done so.

After initially failing to land new business, he was able to uncover the formula for attracting and closing software deals at scale. That formula has led to exponential growth at several companies and multiple investment rounds and exits.

👇 SUBSCRIBE TO MATT’S CHANNEL NOW TO LEARN THE SAME FORMULA 👇
https://www.youtube.com/channel/UC3pC...

Matt now helps other software founders and leaders understand the framework for launching and scaling their company.

Want to achieve success and have a tremendous amount of impact with your B2B SaaS business? Subscribe now and learn:

✔️ How to ATTRACT perfect fit customers to you
✔️ Ways to ENGAGE with your leads moving more through your process
✔️ The specific techniques that CLOSE deals more quickly and for more $$
✔️ How to SCALE so that others can step in and you can have freedom

And get even more tips by following Matt elsewhere:

Tips Page: https://tips.mattwolach.com/
LinkedIn: https://www.linkedin.com/in/mattwolach/
Twitter: https://twitter.com/Matt_Xsellus
Instagram: https://www.instagram.com/mattwolachofficial/

#SaaS #software #podcast #salestraining